SIPS/WATERFRONT Toronto

Placemaking + Research Project

A research project that I co-project managed and was the creative lead in partnership between George Brown College and WATERFRONT Toronto. The challenge our research team was given was to find a way to build trust between Toronto residents and their waterfront, which is also the primary source of Toronto's drinking water. 

Press the play button to view a promotional explainer video created for the project.

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Quick Facts

Target Audience
Local Toronto residents of all ages and genders.

Software Used
SketchUp, Adobe Creative Suite CC (After Effects, Premiere, InDesign, Illustrator, and Photoshop)

Running time
00:35

Research Presentation length
10 minutes

Project components and formats
Video, H.264 video
3D Architectural renderings, high resolution 17 inches x 11 inches
SIP Brand Identity, 9 full-colour letter sized pages
Research report, 17 full-colour letter size pages
20 slide keynote presentation at 1920p x 1080p

Click on an image to learn more.

 
 

Project Insights

On the project I developed a lot of strategies to manage different personalities, and language barriers on a team to prevent conflicts and stoppages in work. The research project had tight deadlines so this was very important to the project's success. I used visual, timed problem solving strategies that got everyone involved during brainstorming sessions without having to talk a lot. I would also draw out the quiet ones on a one-on-one basis who either had trouble with the English or were being introspective in group situations. 

Problem Solved

My primary role on the project boiled down to three tasks: my primary task was to keep the project on schedule; then to make decisions on the creative assets being made by team members for the final research presentation; lastly to fill in any gaps on production when my lead designers were too busy on something more time sensitive.